Privacy policy

This privacy policy sets out how Fidelity Solutions Ltd uses and protects any information that you give Fidelity when you contact us, contract our company’s products or services and use our website and associated technologies.

Fidelity is committed to ensuring that your privacy is protected. Should we ask you to provide certain information to our company by which you can be identified; you can be assured that it will only be used in accordance with this privacy statement.

Fidelity may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy was last updated 8th January 2019.

Fidelity Solutions Ltd is registered with ICO no. Z1020200

What personal information do we collect from you?

We may collect the following information:

  • personal name
  • personal address (if relevant)
  • email
  • telephone/mobile

Who is collecting it?

Fidelity Solutions Ltd, 7 Kenneth Way, Wilstead Industrial Park, Wilstead, Bedford MK45 3PD. (also trading as brands Fidelity Design & Print and Fidelity Photo)

How is it collected?

  • In person, by email and telephone by staff operating on our premises.

Via our website:

  • Use of our online photo ordering service
    • In order to use our online photo ordering service you will need to register for an account. We ask for personal data only needed to complete your orders including your names, address, email address.
    • When registering to use our online ordering service you will need to set a password. Please ensure you keep it safe as we cannot be held responsible for orders placed by another party. If you do not sign out of your account you will remain logged in. If you sign out, please also close your browser too.
    • You can keep your own personal data up to date by logging in and see and reorder from your account history.
    • You can upload, store and delete images within the photo ordering service, we do not have access to your images. You retain all copyright to your images.
    • Your data will be passed to third party payment provider Paypal, in order to take payment for your goods. We do not have any access to payment details you provide to Paypal.
  • Website forms
  • Cookies
    • A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.
    • We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs.
    • A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.
    • Our website asks if you want to accept cookies and you can decline. Most web browsers automatically accept cookies, but you can modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.
    • From time to time we use tracking cookies to deliver re targeted reminders of your visit to our website via your search/browsing and social media.
    •  This website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”).  (see security for further information)

Where is it stored?

  • In our online photo ordering service which is provided by Fujifilm Imaging. Your personal data is collected and stored along with any images you upload when registering on and using our photo ordering service in order to provide photo printing and associated services to you. Neither Fidelity or Fujifilm Imaging have access to your account or images.
  • In our Management Information System (MIS) for the purpose of supplying quotes, tracking job progress, invoicing and deliveries. Data is kept in-house on secure servers with active firewalls.
  • In our accountancy software for the purpose of managing your payments and our accounts.
    Data is kept in-house on secure servers with active firewalls.
  • In our email marketing platform (see security for further information).
  • Google Analytics (see security for further information).

What is the information used for?

We require this information provide you with a better service, and in particular for the following reasons:

  • Receiving orders and delivering goods and services ordered by you.
  • We may use the information to improve our products and services.

We use a combination of legitimate interest and consent when collecting your data dependent on the data collection scenario and the extent of data and level of sensitivity of the data that you share with us. 

Purposes of marketing further information and services to you as a customer:

  • Your name and email may be kept in our email marketing platform and we may send promotional emails about new products, special offers or other information which we think you may find interesting. We will not email more than once a week per list. (Your data is currently processed under PECR ‘soft-opt in’ rules as we have a previous customer relationship with you. You can unsubscribe any time by clicking the unsubscribe link in the email newsletter).
  • We may use your address to mail you the information as above under legitimate interests of our business.
  • Positive reviews, comments or testimonials may be published via our website or held in external review websites. (External review sites are outside of our control and data entered needs to be entered and removed by the submitter).
  • We may advertise to you via your social media entity on the social media platforms.

Marketing to prospects:

  • Your name, company and email will be kept in our email marketing platform only if you have opted-in to our e-newsletter on our website or actively ticked to receive marketing from us when filling in a website form.
  • We may advertise to you via your social media entity on the social media platform.
  • From time to time we use tracking cookies to deliver re targeted reminders of your visit to our website via your search/browsing and social media.
  • We may buy your business data for the purpose of making you aware of our products and services via direct marketing under legitimate interests of our business.

How long will we hold your information?

  • Purchase history is kept as long as you keep your account. You can have your account deleted by contacting us. Your name, address, email are retained for your benefit and convenience when placing further orders to ensure continuity of specification, delivery and invoicing.
  • Your data can be updated in your account by you at any time.
  • Artwork and photo images uploaded to our photo ordering system are kept in relation to your orders indefinitely for your convenience of reordering. You may request removal or other suitable timescale. (Personal data held on behalf of you, the data controller, will be stored according to the data controller/data processor relationship set out in a specific service contract).

Who will your data be shared with?

Third parties

We will not share, sell, distribute or lease your personal information to third parties unless we are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.

We use PayPal for processing your payment. We do not have access to personal data and payment information you share with PayPal.

Fidelity Photo’s online ordering system is managed by FujiFilm Imaging, St Martins Business Centre, St Martin’s Way, Bedford MK42 0LF. Neither Fujifilm Imaging or Fidelity Solutions Ltd have access to your data: personal data, username, password or images you upload.

The security of your data

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.


Marketing services

Email marketing

For email marketing we use Campaign Monitor, an email address management and message sending service provided by Freshview Pty Ltd. Some of your personal information will be stored on servers in the US, Australia and Germany and used by Campaign Monitor in Australia on our behalf to allow us to manage our email campaigns – Campaign Monitor do not use your information for their own purposes.

The following personal data is held: email, names and company name. This data is held for the purpose of sending email marketing and for monitoring performance of our campaigns including details of the opening of emails, forwarding of emails, the clicking of links within the email content, times, dates and frequency of activity [this is by no far a comprehensive list]. Subscribers are given the opportunity to unsubscribe at any time through an automated system. This process is detailed at the footer of each email campaign.

Our contract with Campaign Monitor includes European standard clauses to protect your personal information. Please see Campaign Monitor’s terms of use, data transfer clauses, anti-spam policy and privacy policy for further details. You can find these on Campaign Monitor’s website. Find Campaign Monitor’s Privacy Policy here

Google Analytics

This website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses cookies to help the website analyse how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google. By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.

Facebook Pixel is installed on our website in order to keep you up to date with marketing information that may interest you from time to time. Facebook’s pixel privacy policy can be viewed at

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Controlling your personal information

You may choose to restrict the collection or use of your personal information in the following ways:

  • If you are asked to fill in a form on the website, look for the box that requires you to ‘opt-in’ to indicate that you do want your information to be used for direct marketing purposes. If you do not want to receive it please do not tick it and we will respect you choice.
  • If you receive email marketing newsletters from us and wish them to stop please use the link within the email unsubscribe here to remove yourself. Your name and email will be retained in an unsubscribe list to prevent you receive further mailings.
  • If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us at remove @  Your details will however be retained in a suppression list to prevent you receiving further mailings.
  • You may request details of personal information which we hold about you under the GDPR regulations 2018.
  • You may write to us to request deletion of your online photo ordering account.
  • You also have the right to ask us to remove all data kept on you and we will willingly do so if requested with the exception of data held in a suppression list to ensure you do not receive further contact from us.
  • If you would like a copy of the information held on you or have your data removed please write to:
    The Data Controller, Fidelity Solutions Ltd, 7 Kenneth Way, Wilstead Industrial Park, Wilstead, Bedford MK45 3PD or email
  • If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.

Fidelity Solutions Ltd is registered with ICO no. Z1020200